Trying to understand how your shares are calculated via the overview of your event in Event Manager and understanding how data collection works can be quite a challenge if you're not familiar with the terms. Below is a detailed description of some of the different terminologies used for your Event Sharing Details and your Event Data Spreadsheet.
Event Sharing Details
1. Event Info
- Date: The date of your event is crucial in determining when you can and cannot use your event in the PPU Helper. Any event that is before the current date will not be downloaded to your PPU Helper.
- Event Name: The name of your event. Will be the same when downloaded to the Helper. We recommend using unique names for each of your events.
2. Direct Uploads/Prints
* This is where you can keep track of all your share counts for the specific event. By default, when an event is newly created, any of the sharing services you turned on will have a count of 0 (zero). This indicates that sharing for that service is turned on and the current share count is 0. Once you start sharing, the count will increase.
- Facebook: Keeps track of all Facebook shares. Each time you or a guest shares to Facebook, the counter will increase by 1 for each file shared.
- Twitter: Keeps track of all twitter shares. Each time you or a guest shares to Twitter, the counter will increase by 1 for each file shared.
- Instagram: Keeps track of all Instagram shares. Each time you or a guest shares to Instagram, the counter will increase by 1 for each file shared.
- Texts: Keeps track of all text message sharing, regardless if it is SMS or MMS. Each time you or a guest shares using Text Message, the counter will increase by 1 for each file shared.
- Email: Keeps track of all email shares. Each time you or a guest shares using Email, the counter will increase by 1 for each media file shared.
- Print: Keeps track of all prints done for your event. Each time you or a guest print a media file, the counter will increase by 1. Printing is free and will not count towards your event charges.
- Smugmug: Keeps track of all uploads sent to the Smugmug gallery. For each media file uploaded to Smugmug, the counter will increase by 1.
- Hashtags: Keeps track of hashtags downloaded during an event. For each file downloaded, the hashtag counter will increase by 1.
- Flipbook Print: Keeps track of all flipbook prints. For each flipbook printed, the counter will increase by 1.
- Total: The total shares and prints from your event.
3. Graphic Types
- Video: This counter identifies how many of your file shares were video files.
- Gif: This counter identifies how many of your file shares were GIF files.
Graphic Types are only a breakdown of what files were video or GIF files. It does not count towards total shares. The sole purpose is to identify how many of the two file types were shared.
- Likes: Identifies how many likes a specific page or post on FB receives. You must enable the Add FB like button in your event settings under Options > Social.
Checkins is a deprecated feature and will be removed during a future update to Event Manager.
- Event Data: In your event settings, if you enabled Collect User Data (enabled by default), Enable Collect Emails, Disclaimer, or Survey, you can click this link to download an Excel spreadsheet that contains all your data. An explanation of this data is in the next section of this tutorial.
- Download: Allows you to download your event settings as a .ppue file, and then import those settings into your PPU Helper. This is very useful when you make changes to an event but the physical computer running the PPU Helper cannot be refreshed due to a lack of internet connectivity. You can download the event settings and directly import it into the PPU Helper.
- Cost: Indicates to you your event's total cost. You can reference your event's cost when you receive your billing invoice to confirm the charges. Depending on your PPU Payment Plan, your cost may vary. The cost may also show "test" instead of any charges if your event's total shares do NOT EXCEED 10 total shares. If your event has 10 shares or less it is considered a test event and no charges will be accrued. If it has more than 10 shares, your event is considered "LIVE" and you will be charged accordingly.
- Test: The test link allows you to do free tests of the email sharing option to see if your email settings work properly. It also allows you to browse and view how the microsite page would appear if you have unique URL turned on.
Event Data Spreadsheet - Event Data Tab
- Date: Indicates the date the sharing was conducted.
- Time: Indicates the time the sharing was conducted.
- Email/Account: The email of the guest, or social media account user name that was used for the share.
- Phone Number: The phone number of the guest if they shared through text.
- Sharing Option: Indicates which sharing option was used to conduct the share.
- File Name: Indicates which file was shared. If there were multiple files shared, then multiple file names will be listed separated by a comma.
- File Count: Indicates how many files were shared.
- Number Of Shares: Indicates how many emails, phone numbers, or social media accounts were used during that specific share. For example, if two email addresses were entered in the share screen during that share, the Number Of Shares would be 2.
- Total Share Count: Multiplies the File Count by the Number of Shares, indicating the total number of shares for that specific session.
- Unique URL: Indicates the unique URL that was sent with the share.
- Collected Email: If "Enable Collect Emails" was turned on, all emails collected via that feature will show up in this column.
- Disclaimer Opt-Out: If the Opt-in or Opt-out option was turned on in the Disclaimer feature, the data will be recorded here. We recommend that you avoid using this Opt-in or Opt-out option if you want guests to still be able to share if they choose to opt-out. Instead, we recommend using a multiple-choice question. All multiple-choice or form answered questions from the Disclaimer feature will appear in the data spreadsheet.
- App Type: Indicates what type of application was used to conduct the share. Shares can be conducted from Windows Kiosk, Photo Booth Upload, and iPad Kiosk. These options will be indicated as Win, PBU, and iPad respectively.
- Number Friends/Followers: If you are Sharing to Facebook, Twitter or Instagram, this column will indicate the number of friends/followers the guest has. Getting this count will also be dependent on the privacy settings on that users' account.
- Page Views: Indicates how many times the Unique URL was opened and viewed.
- Email Opened: Indicates whether or not an email share was opened by the guest.
- Facebook Shares From Email: If you have "Add share links to the footer of the email" checked in your Email Sharing settings, a Facebook sharing option will be displayed on the footer of an email share which guests can click on to share directly to Facebook. This column of data indicates how many shares were shared to Facebook from that button.
- Twitter Shares From Email: If you have "Add share links to the footer of the email" checked in your Email Sharing settings, a Twitter sharing option will be displayed on the footer of an email share which guests can click on to share directly to Twitter. This column of data indicates how many shares were shared to Twitter from that button.
- Name: Indicates the name of the Facebook user.
- Email: Indicates the email associated with the Facebook user.
Event Data Spreadsheet - Unique URL Tab
- URL: Indicates the unique URL that was shared.
- Image Count: Indicates how many images or files are hosted on the unique URL page.
- Page Open Count: Indicates how many times the unique URL was opened.
- Unique Page Open Count: Indicates how many unique devices opened the unique URL.
- Email Share Count: Indicates how many times the files on the unique URL were shared via the Unique URL default email button.
- Facebook Share Count: Indicates how many times the files on the unique URL was shared via the Unique URL default Facebook button.
- Twitter Share Count: Indicates how many times the files on the unique URL was shared via the Unique URL default Twitter button.
- Instagram Share Count: Indicates how many times the files on the unique URL was shared to via the Unique URL default Instagram button.
You can generate a graphical representation of your Event Data Spreadsheet by using the Graphical Stats Feature.